Internet Marketing Newsletter by Charlotte Howard SEO Web Design and Contributers
July, 2008

Welcome to the July 2008 Edition of our Internet Marketing Newsletter! We hope you have enjoyed our past newsletters and found them to be informative. This month, we have some exciting announcements and endorsements to make, as well as a fantastic article on why web copy is so important to the success of your online business. I invite you to send me an e-mail anytime if you have questions or have any requests for future newsletter topics. At the end of this e-mail are links to manage your account, unsubscribe, or better yet - Forward To A Friend! Read on...

News and Announcements
Main Article: Why Hot Leads Turn Cold On Your Website
Raving Fan: A Presentation of a Favorite Client
Great Internet Marketing Tools
Upcoming Events
Closing

Exciting News! I just received my Advanced Search Engine Marketing Strategies Certification from Search Engine Academy this June. What did I learn? I learned MORE about Competitive Intelligence and Competitive Landscape, Latent Semantic Indexing, Article Marketing, PPC, Testing Markets, Writing for the Human Reader, Building Networks, Social Media Marketing, the BEST Linking Strategies, The BEST On-Site SEO Practices, Customer Profiling, How To Stay Out of Trouble, Google Analytics, and more. It was so much fun! I got to see how a $20,000/month (income) web page worked! WOW!

Want to Amp Up your website's effectiveness using some new strategies? Call me at (928) 204-9015 and we'll set up a time to talk. Learn more about Foundational SEO here

SEO TIP:
Remember, there are two types of people surfing the net, people who are looking for information and people who are looking for solutions. The people looking for solutions are your BUYERS. Make sure your web pages are focused, and have a good blend of information and solutions. Ask yourself these questions about every web page you create, "Why does this page exist?", "Who am I talking to?", "What question does this page answer?", "What problem does this page solve?", "What do I want my visitor to learn?", and more importantly, "What do I want my visitors to DO on this page or DO next?"

Why Hot Leads Turn Cold on Your Website
by Francesca Yates

When your prospective customers land on a poorly written site, it feels more like a "crash landing." Suddenly, they are in an alien and confusing place where they can't find their way around and they don't speak the native language. The writing is awkward, vague and confusing.

Often the crash landing is so terrible that visitors abandon your site in the blink of an eye -- 10, 15, 20 seconds -- they are gone! They were really hoping you had what they needed, but you under-whelmed them, and they drew the hasty conclusion that your company couldn't help them.

Dashed Hopes and Great Expectations

Frustrated and impatient, potential customers click off your site and quickly move to your competitor's site. Instead of a crash landing, they sail smoothly into paradise of pleasures. Your competitor's design is attractive. Every paragraph of text gives them more reasons to buy. Soon they are excited and convinced that your competitor is the best choice for them.

The scariest thing is this: it took less than 60 seconds to attract – and then lose -- a potential customer. How many times does that happen on your site every day?

Where did you go wrong?

Your site failed to accurately communicate how wonderful your company really is, all because of unfocused, bad writing that confuses instead of sells, bores instead of excites, repels instead of attracts. In your heart, you know you're better than any of your competitors, but your website failed to prove it.

The #1 Reason to Hire a Professional Content Writer

A professionally written website has the same effect as having your top salesperson sit down and personally talk to every prospect that walks in your door, 24 hours a day, seven days a week.

Right now, your website is your business to every prospective customer that visits it, but your top salesperson isn't there to make the sale. Instead, you are expecting a poorly written, unprofessional-sounding website to tantalize prospects and magically transform them into customers. That's just not going to happen!

How to Turn Hot Leads into Happy Customers

My favorite definition of the art of making the sale is: "Selling is the transference of enthusiasm." If your website is filled with ho-hum, rambling copy, you are in big trouble. If you don't show obvious excitement about your wonderful products and exceptional services, why would you expect perfect strangers to get excited? If you don't take the time to give them every reason you can think of to buy from you, why would they pull out their credit card?

My job as a professional writer is to transform your website from a "deadly killer of leads" into a top-producing salesperson that will deliver a steady stream of happy, new customers to your door around the clock. This transformation can only be accomplished with a professionally written, strong sales presentation that transfers your enthusiasm to your prospects.

Don't Make these Six Mistakes with your Valuable Site Visitors

1. Don't bore them with content that has all the appeal and charm of a technical manual.
   
   
2. Don't confuse them with awkward, convoluted writing that jumps around from one subject to another and fails to communicate important information, stimulate interest, or close the sale.
   
   
3. Don't underestimate them by thinking they won't read longer content. Your site must be written and designed to appeal to two types of buyers: a) Impulse buyers who act quickly on limited facts, and b) Slower buyers who want detailed information before they buy. Content must be organized and presented visually in a way to be quickly scanned by the impulse buyer. Headlines, sub-headlines, and short paragraphs will help all readers get the gist of what you have to offer quickly. Links to more details will help the slower decision maker make up his mind.
   
   
4. Don't assume that prospects will stay and buy just because they have landed on your site. The clock is ticking -- and you have to grab their attention fast and keep them interested long enough to make the sale.
   
   
5. Don't ignore the fact that your prospects have to be thoroughly convinced that you are the best company for them. Every page of your site must help them make that important leap of faith so that they feel safe buying from you.
   
   
6. Don't forget that when prospects come to your site and find content filled with confusing phrases, grammatical errors and misspelled words, they will begin to have doubts about the professionalism of your company and the quality of your products and services. Before you know it, they will be buying from your competitor.

Make a smart investment in professional content writing.
Your online success depends on it.

Talk to Charlotte Howard about scheduling a no-obligation Free 30-Minute Consultation with our Premier Copy Writer Francesca Yates

Have time? Want to learn how to write great web copy yourself? Here are some fantastic books I recommend to get you started.

Highly Recommended Conventional Marketing Resources

Conscious Marketing
Lisa Cherney

Perhaps you would like a little more one-on-one time with a Professional Marketing Consultant?
Master Marketer Lisa Cherney will help you FIND YOUR WORDS for your website and all your marketing materials. Discover your authentic marketing voice, define your juicy benefits and attract more ideal clients. Visit Lisa's Conscious Marketing website and learn more about her services and workshops. I have been to 4 and they are fantastic!

Tell Lisa "Charlotte from Sedona sent you" !

Blue Sky Marketing Consulting LLC
Diane Phelps

Small businesses need quick thinking. The © 3-step SmartMarketing Plan by Blue Sky Marketing Consulting LLC provides just that. We collect information from you about your business, you tell me what you want for your business, what you’ve accomplished, and then we develop a one-page marketing plan with marketing objectives, strategies and tactics. Using this process you will establish the most effective direction to help launch or grow your business. Fee for the 3-step SmartMarketing Plan is $200.00. Contact principal at phelps.diane@gmail.com or 928-202-0898. Now that’s smart marketing!

Susan K. Dorety, C.Ht.
www.HeartSongHealing.com

Susan offers a FREE, no-obligation 15 minute phone consultation. See if you are a good match for her exceptional healing skills by calling 928-300-6648! Visit her website to learn about ALL of her healing modalities for physical, emotional, and spiritual health.

Statistics: You gotta have them for your website and they need to be good. I run a small business and so do most of my clients. It is critical to know what every single visitor to your site is doing. I found WEBSTAT and was blown away by the information I could see at a glance.

I could actually see, all in one convenient table, the following information for each and every visitor:

1. What keyword phrase was used to get to my site
2. Which Search Engine was used
3. What the Entry Page was
4. All the pages that were visited in the exact chronological order (the visitor's path)
5. How many seconds, minutes, hours were spent on each and every page
6. The Exit Page
7. Your Bounce Rate
8. What city/state/country the visitor was from
9. Their monitor resolution
10. The browser used

Here is a screen shot of a Visitor Detail (click on it to view it larger):

WOW! This information is critical. This information tells you what you need to do on your website to make it better. This program costs about $10.00/month and is worth EVERY penny! You or your webmaster will have to add code to your website for it to work. There is a 14-Day Free trial.

Check it out. It's amazing!

Ladies - This one's for you...
Gentlemen - Forward this information to a woman business owner you care about.

The time is NOW to apply for or register to attend the Albuquerque, New Mexico
Make Mine A Million Regional Event!

Date: September 18, 2008

I went - It was extremely awesome - YOU GOTTA GO

Read "What to Expect When You're Attending" - an article written using my testimonial after I attended the Scottsdale event in March. I was a Micro to Millions Awardee, and won one whole year's worth of free business coaching and financial opportunities. You could be a winner too!

Thank you for reading this month's Internet Marketing Newsletter.

Read previous Internet Marketing Newsletters here.
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Be sure to check out my latest web launches when you get a minute:

www.shamanic-journeys.com
www.belleessence.com
www.myfeetarentugly.com
www.nightlifesedona.com
www.awomansrighttolight.com

Enjoy summer, stay cool, be prosperous, and have a Happy and Safe 4th of July!

Charlotte Howard
Lead Designer, Internet Marketing Brain
Charlotte Howard SEO Web Design