Charlotte Howard Web Design: Search Engine Optimization (SEO)

What is SEO?

• SEO is a strategy or a form of online marketing,
• used to improve your website's search engine rankings,
• in the natural (or organic) section of a search engine's results page (SERP),
• for as many relevant phrases as possible. Whew!

In other words, we use SEO to place your website on page one of a search engine, and as high up on page one as possible, using the best keyword phrases for your business.

Search Engine Optimization is a Careful Blend of Facts and Intuition

We use the industry's best research tools to learn three things:

• What keyword phrases people are typing the search engines,
• How often these phrases are being typed in, and
• How many competitors you have for all those phrases.

Then, after a few hours of research, consulting, and brainstorming with you, we take this information and build a website around it. This information is so important, and so basic, that it seems a little silly to create a website without going through this process first. Search Engine Optimization creates a firm foundation and focus to your web pages. This groundwork supports and complements any other type of search engine marketing.

Our clients do well because we don't sit around guessing. We creatively work with facts and design optimized websites.

Search Engine Optimization is a Process

Search Engine Optimization shouldn't be a one-shot deal. It is a process that is on-going. The world changes and your business changes. It is critical that we analize statistics and trends, and that we re-evaluate the goals, results and expectations on a regular basis. We will develop a customized long-term plan for your future internet success.

Search Engine Optimization Packages

We don't have pre-packaged SEO plans. To us, it just doesn't make sense to work this way and here is why;

1. How many products do you sell?
2. How many services do you offer?
3. What is the condition of your current website?
4. Who is your audience?
5. How competitive is your field?
6. Are you competing for local or global customers?
7. What's your budget?
8. What are your expectations and goals now and long term?
9. How else and where else are you advertising?
10. Who's on the team? Who are WE working with? How organized are you?
11. What are your talents? Does a copy writer need to be hired.

The questions go on. You, your business, your circumstances, your talents, and your budget are unique. So, our process with you is unique as well. After we get our questions answered, we will give you a fair estimate of hours and price for the project. It is harder to work this way, but we think this very thoughtful process is the best way to get great results.

Who Should Optimize?

• Anyone planning a new website
• Anyone who has a website posted that does not have it optimized
• Anyone who wants to increase the effectiveness of their current website

Please call us today at 928-204-9015 to schedule an SEO Evaluation of your website!

We have just moved from the East Coast to Sedona, but before we left, we found Charlotte's web design site on the internet and contacted her. She agreed to get together when we arrived and design our site. She was great to work with, very accommodating and very professional. The site was up for about a week and we were on the first page of Google! We got a call from a property management company in Phoenix who said they found us on the internet. That is what Search Engine Optimization can do and Charlotte knows how to do it! Thanks Char! Your hard work paid off very well. We could find her on the internet and now we can be found on the internet!
Margaret and Michael Jones, Wonder Homes LLC